Strategy in Motion
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Turning Business Strategy into Organisational Capability

Turning Business Strategy into Organisational Capability Turning Business Strategy into Organisational Capability Turning Business Strategy into Organisational Capability

People Transformation | Strategic Capability Building | Culture & Performance | HR & Technology Enhancement

About Strategy in Motion

In fast-paced, rapidly scaling businesses, F1 agility, speed and precision provide a powerful lens for translating strategy into delivery and competitive advantage - Strategy in Motion brings that same mindset.

 

With deep expertise in F1, high-performance environments I solve the problem many organisations feel but struggle to articulate: 


The gap between ambition and execution. 


Businesses often know where they want to go, but not how to mobilise people, culture & leadership...the result? - growth stalls, confidence erodes, retention increases and competitive advantage is lost. 


When stakes are high, I bring clarity, pace and  alignment, with bespoke commercial people strategies and clean execution for maximum performance gain. 


Ambition moves fast - Your organisation must keep up!


Hayley Holloway, Founder & Strategic Transformation Partner 

Learn more about my story

Our Values

Pace - Driving momentum without compromising quality or people


Precision - Thoughtful, evidence‑based decisions that strengthen commercial outcomes


Clarity - Cutting through complexity to bring focus, direction and confidence


Collaboration - Working alongside leaders and teams to build alignment and shared ownership


Growth - Building capability, confidence and culture that lasts

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What we offer

People Transformation

Delivering transformation with measurable impact:


  • Transformation change leadership
  • Workforce planning & Growth readiness
  • Operating model & Organisation redesign 

Strategic Capability Building

Creating high‑trust leadership teams & effective talent pipelines:


  • Optimising leadership teams 
  • Building scalable talent frameworks 
  • Succession planning
  • CEO, Exec, SLT, HR advisory

High-Performance Culture

HR & Technology Enhancement

HR & Technology Enhancement

Developing high performance culture aligned with business goals: 


  • Culture diagnostics & values integration
  • Performance frameworks
  • Employee experience, engagement

HR & Technology Enhancement

HR & Technology Enhancement

HR & Technology Enhancement

Building or modernising people teams and infrastructure: 


  • HR technology strategy
  • HR operating model redesign
  • Process & operations transformation
  • Data and people analytics

How we Work Together

Fractional CPO/HRD

Project-Based Partnering

Project-Based Partnering

Lead HR team and / or strategic priorities, partnering with CEO & Exec teams. 


Active involvement in Exec meetings & strategic partnering.


Find out more on services & how we work together

Project-Based Partnering

Project-Based Partnering

Project-Based Partnering

Think of this as solving a specific HR challenge with a defined scope/outcome over 3/6 months 


Examples: Bespoke performance & talent frameworks, comp & benefits structuring, HR tech migration

Programme Leadership

Project-Based Partnering

Programme Leadership

Lead significant transformation; shape vision / driving execution, 6+ months engagement


Examples: High-velocity growth, HR digital transformation, Org redesign, Culture & Leadership alignment

What clients say

 Hayley is a trusted advisor, having worked in the fast lane of F1 for many years, I've seen her make a huge impact through her clear thinking and calm relationship building. I'd recommend Hayley for anyone looking for a safe pair of hands through periods of pressure and uncertainty. 


 Jeremy Snape 

Founder Sporting Edge 

  

 Hayley was a highly valued member of the leadership team, bringing strong strategic thinking, commercial awareness and pace to a fast-moving, high-performance environment.

As HR Director, she led multiple disciplines of the HR team & delivered a broad portfolio of people transformation programmes.

Hayley builds trusted relationships quickl

 Hayley was a highly valued member of the leadership team, bringing strong strategic thinking, commercial awareness and pace to a fast-moving, high-performance environment.

As HR Director, she led multiple disciplines of the HR team & delivered a broad portfolio of people transformation programmes.

Hayley builds trusted relationships quickly, challenges constructively & brings people with her through change.

Chief People Officer

Hayley brought real strategic value, delivering people & development initiatives that had a clear & positive impact on the business and people.


She built strong relationships & trust, combining strong commercial understanding with a pragmatic approach & swift delivery. I would recommend Hayley for anyone looking for services across HR or people transformation. 


Engineering Director

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